Finally, an eye exam for the business side of your practice.
Insider knowledge, in your inbox every Monday.
Cash pay exam fees vary 3x across independent practices. Everyone thinks theirs is normal.
THE WEEKLY EXAM
How it works
No one shares their numbers. That ends Monday.
Open The Weekly Refraction newsletter. It lands Monday, 7:00 AM ET.
Take the survey online. 60 seconds, no login, code on the spot.
Unlock the reveal instantly. Your code opens this week's results.
Repeat next Monday. A new metric refracted every week.
Why keep showing up
One minute a week becomes a full picture of your practice.
Each answer fills in one more square. Miss a week and it stays a blind spot. The picture is only as complete as the weeks you show up.
One survey and one reveal open per week. Both close Sunday at 11:59 PM ET, and a missed reveal does not come back until the metric returns next season.
Sample season: 18 of 52 weeks answered
You improve.
Spot the metrics where you trail the field, and fix the ones that move profit first.
Your team learns.
A shared weekly number gives everyone the same scoreboard to pull toward.
You stay sharp.
60 seconds keeps your head in the numbers all year, not just at close.
THE TREATMENT PLAN
Refract it. Correct it. Recall it.
Every reveal ends with the same four steps, the exact path your patients already walk: exam lane, Rx pad, optical, recall system. You manage the number; your team moves it.
The goal is never to put a team member down, only to build everyone up.
The team
Your Rx plan
- 1
NEWSLETTER
Refract it
Monday's newsletter brings the national numbers; you bring yours. The gap between them is the refractive error, and now it has a size.
- 2
REVEAL
Prescribe it
The reveal shows which practices run sharper and why. Write the fix like an Rx: one correction, one name, one dose. Not five changes, one.
- 3
HUDDLE
Dispense it
Accountability starts at the Monday huddle: script the words, tape it where the work happens, and the correction becomes something the team wears.
- 4
SCORECARD
Recall it
The Rx plan closes its own loop: the 30-day recheck goes on your scorecard, and next season's reveal retests you free.
THE FULL WORKUP
Nine units. Fifty-two metrics. Something new every Monday.
Nine themes shape the year. Every metric belongs to one.
PICK YOUR LANE
Which is better, one or two?
The one question every patient knows by heart. For once, both answers are right.
If you have access to the real number this week
Enter the real number.
One real number from your practice each week. 60 seconds in the chair, and every answer sharpens the picture for the whole field.
If you don't have it in front of you
Take your best guess.
Take your best guess at the national median, then see how close you came at Monday's reveal.
YOUR GUIDE
Your guide has seen more practice numbers than just about anyone.
Jackson Pace, CPA, leads one of the only firms in the nation exclusive to eye care. Hundreds of practices, thousands of doctors, one question on repeat: are my numbers normal? He built this so the whole field can answer it together, one Monday at a time.
Straight talk
The fine print, in large print.
Four promises that never move.
Every response stays anonymous
Every number you submit joins an anonymized field. No names, no practices, no exceptions.
Details never travel
We ask for a few practice details once, only to keep the results honest and comparable. They stay separate from your answers, permanently.
Group results only
We never share individual data. What you see is always the group: medians, ranges, and where you sit within them.
No logins, ever
Your email is a delivery address, never an identity. Codes rotate weekly and appear only on the survey confirmation screen.
STRAIGHT ANSWERS
Questions, answered
The short version of everything above.
Free, forever. The reveals are the product and they only work if everyone can take part. Refractional CFO covers the cost because the data makes us better at our day job.
EVERY MONDAY
Insider knowledge, in your inbox every Monday.
One metric, 60 seconds, and something to look forward to as you start the week.